are originally from the US, UK, France and NL.
moved out of their country of origin no longer than 5 years ago (not for the Dutch participants)
- have a child / have children: (youngest) child between 0 - 3 years old
- have a new bought, premium brand stroller: Bugaboo or another premium brand
- have high-level education
- are open-minded, able to express themselves well - and who are critical but creative at both a practical and conceptual level